Thursday, February 17, 2011

Rachel Botsman on Collaborative Consumption

I just finished watching this video from TEDxSydney in 2010.

What a compelling theory! There is so much hope for our long-term cultural survival in the idea of a wholesale revolution from an era of hyper-consumerism to one of collaborative consumption. Ms. Botsman's theory turns several ideas about technology on their heads. In using technology to facilitate consumption, communities are being built in spaces where people traditionally operated in isolation. A marketplace based on trust, rather than credit scores, is emerging. These concepts, trust relationships and community building, are often seen as casualties of the digital age. Botsman challenges that thinking and offers an exciting alternative vision of the future.

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