- Culture of innovation driven from the top of the organization
- Commitment of resources to the process of innovation
- Understanding the mind of the community
- Freedom to experiment and fail
Which of these do you think is the hardest to cultivate? I think understanding the mind of the community is a moving target. It's like trying to squash a blob of mercury under your thumb (remember when we played with mercury!). "The mind of the community" is a misconstruction. Is there anywhere a community that thinks with a single mind? The job of NELLCO and other organizations is to understand the minds of the communities they serve. No small task. What are some ways an organization might approach this?